It's super effective!

A great quote from Chris Bucholz in a Cracked article today on How to Destroy Your Highly Anticipated Video Game:

Children and immature adults: Please spend your video game time playing video games, not reading about ones that don't even exist yet. We don't actually need previews, whether about video games or consoles or anything else. Fundamentally, it does not matter to us what the next Half-Life is about until we can play it. It does not matter to us how much grit the next whatever has before we can pick it from our own teeth. And it does not matter how powerful the next Xbox is until we can take it home and it accidentally sets fire to our house.

I guess it would put a lot of advertisers, games journalists, bloggers, conventions, and other industry hype-beast handlers out of work, but it's definitely some food for thought.